Apple has reopened most factories and retail stores in China after months of inactivity. But as the Covid-19 pandemic continues to have unpredictable developments and spread across the globe, experts fear that no one will be in the mood to buy a new iPhone no matter how breakthrough this phone is.

Now, no one talks about the shortage of manpower or materials. People are only concerned about the needs of consumers in the US, Europe, India, and many other key markets of Apple, whether they can recover before Covid-19 or not, while many countries are still in love. isolation, economic freezing, unemployment soaring.

Overall, there is little sign that demand for a new iPhone could return, and Apple has been somewhat psychologically prepared for the worst.

Recently, a major partner in Apple’s as‌sembly phase said the number of iPhone orders could be reduced by 18% in the first quarter of 2020. The source also revealed that Apple had expected to ship about 70 million screens. this year, but consider cutting this target lower than 17%, to only 58 million units.

Along with that, the plan to as‌semble 5G modems on new iPhone models is also likely to be delayed, although the company may still launch iPhone 5G at the end of the year.

According to Reuters, Apple is also planning to cut its workforce at production lines designated at its factories in Vietnam. Here, the screen is as‌sembled, then moved to China to complete the as‌sembly on the phone.

In February, Apple decided not to make sales forecasts in March, as well as in the first quarter of 2020. Its shares began to plummet, 15% lower than the beginning of the year.

The scenario that many economists say is that the mobile market will witness a sho‌ck in consumer demand during June 2020 - and then slowly recover slowly. widely, rather than a "V" chart as many people expect.

Taipei-based analytics firm Fubon Research predicts iPhone shipments in the first quarter of 2020 will drop to 35 million units, 17% lower than 41 million units last year. Prior to the increase in Covid-19, the company also lowered the total forecast of iPhone shipments for 2020 to 198 million, lower than the previous forecast of 204 million.

A recent survey in the US also shows that people want to spend less if the disease increases, or if so, will prioritize ensuring food, health, instead of consumer electronics.

In another development, Apple is also working together with the White House to limit the effects of the Covid-19 epidemic.

Most recently, Apple pledged to support more than 2 million medical masks for the United States to combat the disease, and partnered with the government to build an app called "Covid-19" on the app store to help Users declare symptoms, update information, location, ...

From there, people can promptly contact the Centers for Disease Control and Prevention (CDC) or authorities if they detect signs of virus infection.